Gelson’s Market

Gelson’s Market is a premium food retailer with locations throughout Southern California and a reputation as a pioneer and innovator for high end palettes. The Gelson’s brand identifies closely with a specific slice of Southern California food culture and coastal lifestyle. Refreshed brand identity, store design and environmental graphics packages were developed to evoke the sense of “Caliterranean” food flair.

Client: Gelson’s Market
Role: Environmental Design
Firm: Shook Kelley
Team Lead: Sabrina Fan
Strategy: Jennifer Kim and Michael Powell
Design: Matt Hendon, Leigh Ryan, Kat Fon and Yusuke Yokoyama
Photography: Lawrence Anderson and Leigh Ryan