Scottland Yard 

One the most innovative Harley-Davidson dealership groups in the world, Scott Fischer Enterprises, worked with Shook Kelley to develop the name and brand identity for its newest destinations in Fort Myers, Florida. A community unlike any other—Scottland Yard was the manifestation of that rebel spirit and call to the Harley tribe.

Client: Scott Fischer Enterprises
Role: Branding, Identity, Art Direction
Firm: Shook Kelley
Team Lead: Sabrina Fan
Strategy: Jennifer Kim and Michael Powell