Hummingbird TLC

Develop a more inclusive and youthful brand identity focused around the not for profit Hummingbird TLC for the purpose of investor support. Based in rural New Mexico, Hummingbird TLC is an educational center dedicated to a relationship between humans and the Earth—Stewards of land and self. Project included brand strategy, positioning, vision and mission in addition to identity system design. 

Client: Hummingbird TLC
Role: Branding, Identity, Art Direction
Firm: Studio Matt Hendon LLC
Strategy: Jill Salzman