Gelson’s Market Private Label Brand

Gelson’s Market is a premium food retailer with locations throughout Southern California and a reputation as a pioneer and innovator for high end palettes. While at Shook Kelley, we provided the core building blocks of the Gelson’s private label brand identity. The elements that comprise this kit of parts—the color palette, brand elements, typography and photography—were designed to work together to create a professional, consistent and harmonious image for Gelson’s private label brand that is distinct but connected to the parent brand. 

Client: Gelson’s Market
Role: Packaging Design, Art Direction
Firm: Shook Kelley
Team Lead: Sabrina Fan
Strategy: Jennifer Kim and Michael Powell