Outlaw Rolls

A new fast casual sushi restaurant concept in development with Shook Kelley, Outlaw Rolls embraces a distinctly American style of sushi with the attitude the American Frontier. Featured sushi rolls include Southern Fried Chicken Roll, Texas Brisket Roll and Louisiana Po’ Boy Roll. The brand identity figuratively “stomps” on tradition through its use of a traditional seal depicting a bison overpowering on an upside-down fish. Together, the logo represents the “Home of American Sushi.”

Client: Harris Hospitality
Role: Branding, Identity, Art Direction
Firm: Shook Kelley
Team Lead: Sabrina Fan
Strategy: Jennifer Kim and Michael Powell